The 41 Coolest Mexico Pueblos Magicos That Need to Be On Your Bucket List
Planning to visit some Mexico magic towns?
You’re in the right place to get info! I’ve been living in Mexico since 2018, and have visited 35 pueblos magicos (and counting).
This article lists the best of the best, both on and off the beaten path.
The 177 Mexico pueblos magicos, or magic towns, are smaller towns as opposed to large cities.
They have each been recognized by Mexico’s Secretary of Tourism for certain special and unique qualities.
Their “magical” qualities can include unique folklore, rich history, stunning natural beauty — and a great tourism infrastructure.
As Mexico pueblos mágicos are promoted by the country’s Tourism Secretary, these towns are very welcoming to tourists.
In the case of some of the best pueblos mágicos in Mexico, like Tulum and San Cristobal de las Casas, they’re also some of the most popular Mexico travel destinations. Some, like Xilitla, are more off the beaten path.
This article includes both of those towns, and the rest of the top pueblos magicos in Mexico.
There’s also a section with ALL 177 pueblos magicos, but the ones highlighted with longer text descriptions are the unmissable pueblos magicos.
Ready to get to the list of the 41 best pueblos magicos in Mexico? Let’s dive in!
After you see them, I’lll be answering the most common Mexico pueblos magicos FAQ at the end — like What are the Mexican pueblos magicos?
The Best Mexico Pueblos Magicos for Travelers
1. Tulum, Quintana Roo
Tulum pueblo magico is one of the most popular travel destinations and best beaches in Mexico.
In fact, most don’t even realize it’s a Yucatan pueblo magico, because Tulum is so popular without the designation.
If this will be your first visit to Tulum in the Yucatan Peninsula, you’re in for a treat.
There are so many things to do in Tulum — from the beautiful beaches along the Caribbean Sea, to the Instagram worthy Tulum Beach art and hotels, gorgeous Tulum cenotes, amazing snorkeling in Tulum, and more.
However, an absolute must do Tulum activity is to visit the Tulum Mayan Ruins.
They are located right on the beach, just 10 minutes from Tulum Town (Downtown Tulum), and considered among the best Mayan Ruins in Mexico.
🏩 suggestions on where to stay in Tulum
Check out these related Tulum blogs, with options and accommodations for all budgets, travel styles and group sizes.
If you need a Tulum hotel, these articles are sure to help!
- 23 Best Resorts in Tulum for Couples
- Top 10 Best All Inclusive Resorts in Tulum
- 10 Best Tulum Beach House Rentals & Villas
- 11 Best Cheap Hotels in Tulum Mexico
- 11 Best Tulum Glamping Spots
BEST MEXICO PUEBLOS MAGICOS
2. Valladolid, Yucatan
Valladolid pueblo magico is a beautiful colonial city, and among the best day trips from Merida Mexico. With so many things to do in Valladolid, it’s no wonder this is becoming a Mexico must see spot.
Of the must see sites, plan on visiting the Parque Principal (Main Park), where you’ll find the Iglesia de San Servacio Church, as well as colorful, colonial buildings, shops and restaurants.
Don’t miss the picturesque Calzada de los Frailes, sometimes referred to as the Calle de los Frailes.
The street is lined with flower pots, colorful boutique shops, cafes and hotels.
It is part of the reason Valladolid ranks as one of the most Instagram worthy Mexico cities, and a must see Yucatan Peninsula travel destination.
Among the best shops on this street, there’s Coqui Coqui Perfumeria, a boutique fragrance store, and Kuxtal Galería de Arte Popular Mexicano & Café, a Mexican folk art shop that’s great for souvenir shopping.
At the end of the street, check out the famous sign with the Valladolid letters, which is located in front of the 16th Century Ex-Convento de San Bernardino de Siena.
At night, there’s a 25-minute video mapping display done on the side of the convent.
There are two showings, one in Spanish and then one in English; the English show starts at 9:25pm each night.
💦 Best Cenotes in Valladolid Mexico
Located only minutes from downtown, you’ll want to visit Cenote Zaci.
This partially-open cenote (swimmable sinkhole) is beautiful and popular with locals and visitors alike.
There’s also an onsite restaurant where you can mingle with the locals and enjoy a meal after your swim.
They serve traditional Yucatan food, and if you eat a meal there, you get free entry to the cenote.
When in Valladolid, Mexico, you’re also not far from Chichen Itza Mayan Ruins, one of the Seven Wonders of the World.
and other great Valladolid cenotes, like Cenote Suytun and Cenote Ik Kil.
For those who want to spend a few days here, there are many gorgeous yet affordable Valladolid hotels right in downtown.
Contributed by Deborah of Passport The World, who recommends Valladolid because of its lovely Mexican vibe and beautiful colorful houses.
BEST MEXICO PUEBLOS MAGICOS
3. Bacalar, Quintana Roo
Bacalar pueblo magico is a quiet town in the southern part of Quintana Roo, Mexico, in the Yucatan Peninsula.
It became popular because of Bacalar Lake, AKA the Lagoon of Seven Colors.
The locals say you can see seven shades of blue, from indigo to turquoise, throughout this massive freshwater lagoon.
Lake Bacalar is the second largest freshwater lake in Mexico, after Lake Chapala in Ajijic.
The best way to experience Bacalar Lagoon is on a sailboat tour where you’ll visit sites like Isla Pajaros (Bird Island) and Canal de Los Piratas (Pirate’s Channel).
You’ll also want to see the Bacalar cenotes, like Cenote Azul and Cenote Cocalitos.
After a long day of boating and swimming, there are plenty of great restaurants in Bacalar.
When you get hungry, head downtown to eat at a local restaurant, visit the historic Fort of San Felipe, and shop for souvenirs.
If you have extra time, check out Mahahual Mexico. This Costa Maya beach town, located less than 1.5 hours from Bacalar, offers relaxed vibes and world class diving.
While its popularity grows by the day, Bacalar still feels more low-key than many places in Quintana Roo, like Tulum and Cancun.
For now, however, you can still enjoy a quiet getaway and inexpensive Bacalar accommodations.
Make sure to use only eco-friendly sunscreen when swimming. Laguna Bacalar has a fragile ecosystem, and regular sunscreen can damage its stromatolites.
These are large rocks, similar to coral, believed to be some of the oldest living things on Earth.
Contributed by Daria of The Discovery Nut, who recommends Bacalar because of its incredible scenery and wonderful atmosphere. For more info, head to Bacalar Mexico: Ultimate Bacalar Lagoon Travel Guide.
BEST MEXICO PUEBLOS MAGICOs
4. Isla Mujeres, Quintana Roo
Isla Mujeres pueblo magico is one of the best Yucatan travel destinations.
To get there, you’ll take the Cancun to Isla Mujeres ferry, for the short 20-30 minute ride over to the island across the Bahia de Mujeres.
Meaning Island of Women, Isla Mujeres was once a popular site with Maya women making the pilgrimage to the island to worship the Mayan goddess, Ixchel.
This jaguar deity was the goddess of the moon, childbirth, medicine and midwifery.
Overlooking the Caribbean Sea at Punta Sur, the southern tip of Isla Mujeres, you’ll find the Ruins of Ixchel Temple.
You’ll want to spend some time exploring the entire site, including the ruins and sculpture garden. If you get hungry, there’s an onsite restaurant.
When you’re ready to swim, head to the Playa Norte on the northern tip of the island.
With a long stretch of white sandy beach and calm waters perfect for swimming, it is considered one of the best beaches in Mexico.
One of the best things to do in Isla Mujeres is swim with the whale sharks — which are actually sharks — but a docile variety.
They’re also the largest fish in the ocean, averaging 35-feet-long (10-11 m). 🐳 Read more about the whale shark tours in Isla Mujeres here.
If you visit from May-September, large groups of whale sharks pass by Isla Mujeres on the annual migration.
During this time, you can take an Isla Mujeres or Cancun whale shark tour to swim alongside these gentle giants.
BEST MEXICO PUEBLOS MAGICOS
5. Izamal, Yucatan
Izamal pueblo magico in the Yucatan Peninsula has been nominated for the UNESCO World Heritage Site list — though for now, it remains simply a Mexico pueblo magico.
Nicknamed “The Yellow Town,” Izamal is, well — yellow — as in, all buildings in Downtown Izamal have been painted bright yellow.
🤔 Wondering, Why is Izamal painted yellow? Well, no one knows for sure how the paint color in this Yucatan hidden gem came to be, which is even more intriguing.
It is located about 1.5 hours away from Merida, the safest city in Mexico. Izamal is one of the best and most popular Merida day trips.
As Izamal, Mexico, is a small town and you can explore all of downtown in a few hours.
While there, don’t miss the Convent of San Antonio de Padua in the Zocalo (Main Square).
If it’s too hot to walk around, take a calesa tour (horse-drawn carriage) to see the rest of Izamal — and don’t miss the Kinich Kakmo Izamal Ruins.
When you work up an appetite after climbing the Mayan Ruins in Izamal, head to Kinich Restaurant and the Mercado Municipal De Izamal (market).
At both places, you’ll enjoy authentic Yucatan food, though the mercado is much cheaper.
At the market, sample one of the area’s most interesting dishes, dzik de venado, a local delicacy similar to salpicon, but made with shredded venison.
There’s also panuchos, salbutes and sopa de lima you can try.
BEST MEXICO PUEBLOS MAGICOS near mexico city
6. Teotihuacan, Estado de México
Teotihuacan (pronounced tay-oh-tee-wok-con) is one of the 35 Mexico UNESCO World Heritage Sites, and also one of the most important ruins in Mexico.
Located about an hour from Centro Historico (Historic Downtown), it makes for one of the best day trips from Mexico City.
It’s also one of the best things to do in Mexico City, and a must see for most visitors.
🤔 Wondering, Are there any pueblos magicos Mexico City? There are no pueblos magicos in Mexico City itself, and Teotihuacan is the closest pueblo magico to Mexico City.
The origins of this mysterious site are unknown, though some scholars say the ancient Toltecs built it before the Aztecs inhabited it.
With so much history, book one of these best Teotihuacan tours so you have a knowledgeable guide to explain it all.
The site sees about two million annual visitors each year.
Many head there to admire the three Teotihuacán pyramids: Pyramid of the Sun, Pyramid of the Moon and Pyramid of Quetzalcoatl.
These are some of the best pyramids in Mexico, in addition to being in one of the top pueblos magicos Mexico has to offer!
Though most only know about the Teotihuacan archeological site, it’s located in the within a Mexico magical town called San Juan Teotihuacan pueblo magico.
When visiting the pyramids, save some time on your Mexico City itinerary to enjoy the town as well — especially the La Gruta cave restaurant.
If you’re short on time, book a Teotihuacan hot air balloon tour and you can see both the pyramids and also the town from above.
This once in a lifetime experience is the best way to see Teotihuacan and experience how massive this historic site is.
You also get great views of San Juan Teotihuacan; the coolest of all magic towns near Mexico City.
BEST MEXICO PUEBLOS MAGICOS
7. Cholula, Puebla
Puebla state, where the Cholula pueblo magico is located, feels like its own country!
Poblanos, as the locals are known, have their own slang, customs and foods that differ from the rest of Mexico.
In fact, Puebla is considered a one of the foodie capitals of Mexico, along with Oaxaca and Merida.
If the name Cholula rings a bell, that’s because Cholula hot sauce is named in homage to this 2,500-year-old Colonial town.
If that seems very old, you’re right — Cholula is the oldest city in North America.
While Cholula hot sauce isn’t a part of traditional Publano cuisine, do make sure to try some local delicacies.
These include cemitas (huge sandwiches), mole poblano (Puebla mole), tacos arabes (arabian tacos), and chile en nogada.
Located only about 30 minutes by car from the capital, Puebla City, Cholula is one of the most colorful towns in Mexico.
Its iconic yellow and while Iglesia de Nuestra Señora de los Remedios (Church of Our Lady of Remedies) is just one of the brightly-colored things to see in Cholula.
Right under the church, which sits atop a cliff, is the largest pyramid on Earth by volume.
The Great Pyramid of Cholula (Tlachihualtepetl in the Aztec language) is located in the Cholula Archeological Zone, and you can walk through its many underground passageways and tunnels.
BEST MEXICO PUEBLOS MAGICOS
8. Tepoztlán, Morelos
The Tepoztlan Mexico pueblo magico is located in Morelos state, only about one hour from Mexico City.
This adorable little town deserves a place on your Mexico City itinerary for several reasons.
Among the best things to do in Tepoztlan, Mexico, you’ll want to visit the City Market of Tepoztlan, which is the main mercado (market) in town.
There, you can buy traditional handicrafts and sample prehispanic foods like alache, a dark green veggie, itacates, fried corn cakes and tlaltequeadas, veggie pancakes.
If you eat meat, try the cecina, a local delicacy.
This dried steak meat is served throughout Central Mexico, but from Morelos state. Tepoztlan is also known for its pulque (pronounced pull-kay).
This ancient adult beverage is made from fermented agave — the same plant used for tequila and mezcal.
⛰️ Climb the Tepozteco pyramid in Tepoztlan
Located atop a mountain overlooking town, you can climb up to the Tepozteco pyramid in Tepoztlan.
This Aztec pyramid is dedicated to Tepoztēcatl, the ancient god of pulque (pronounced pull-kay), a perhispanic adult beverage you can sample in town.
It is an intense 30-60 minute climb up to the Tepozteco Ruins, depending on your fitness level, because you’ll be climbing about 100 flights of stairs.
However, once you reach the top, the views are spectacular and you can see all the way to the neighboring town of Cuernavaca, Mexico.
Tepoztlan makes a great day trip from Mexico City, and you can drive your rental car, use Uber or a taxi, or take a bus from Mexico City.
Once there, getting around on foot will allow for the best experience in this walkable city.
Contributed by Juli from Letters From A Traveling Girl, who recommends Tepoztlán because of its charm, history, and amazing food.
BEST MEXICO PUEBLOS MAGICOS
9. Taxco, Guerrero
Taxco pueblo magico is a delightful hillside town in Guerrero, Mexico.
This picturesque city is actually the only Guerrero pueblo magico — and also among the most popular Mexico City day tours.
Taxco de Alarcón (usually just called Taxco) has narrow, cobblestone streets and winding alleyways lined with gorgeous colonial buildings.
It’s Parroquia de Santa Prisca, or Santa Prisca Church, is among the most beautiful churches in Mexico.
Taxco is known as one of the top silver mining towns in Mexico.
In town, you can sometimes see artisans hard at work in their tiny talleres (workshops), and you can buy silver directly from them.
Semana Santa (Holy Week), the week leading up to Easter, is a special time to visit Taxco, Mexico.
It is one of the most important Mexican holidays, but Taxco has one of the country’s most elaborate celebrations.
Activities during Semana Santa in Taxco range from nightly processions with lines of penitents carrying heavy crosses on their backs through town, to Biblical reenactments during the day.
If that’s not your cup of tea, head to Taxco during the other 51 weeks of the year.
It is truly one of the most beautiful places in Mexico — and it’s the only pueblos magicos Guerrero state has.
The easiest way to visit is on one of these Mexico City to Taxco Tours.
To get there on your own, you can drive your rental car or take a bus from Mexico City’s South Central Bus Terminal. The drive takes about 2.5 hours.
Contributed by James of Travel Collecting, who recommends Taxco because of the silver artisans and unique Semana Santa festivities.
BEST MEXICO PUEBLOS MAGICOS
10. Valle de Bravo, Estado de México
Valle de Bravo pueblo magico is a lake town that’s located about 1.5 hours west of Mexico City.
It is an affluent town that sits on Lake Avandaro, and is sometimes called the “Hamptons of Mexico City.”
The beautiful lake makes yacht tours and water sports very popular.
For the adventurous, book this Valle de Bravo hang gliding experience and jump off one of the town’s mountains or cliffs and soar like a bird over the lake.
Back on land, there’s even more things to do in Valle de Bravo.
Spend some time strolling the beautiful cobblestone streets around Plaza de la Independencia to see the 17th Century Parroquia de San Francisco de Asis church.
There’s also a great hiking trail to the Mirador La Pena overlook, and a short hike to the Cascadas Velo de Novia Waterfalls.
Don’t miss the Mercado de Artesanías (Artisan Market) for some souvenir shopping.
🦋 Mexico Butterfly Migration in Valle de Bravo
The Santuario Piedra Herrada Monarch Butterfly Reserve, a habitat for millions (maybe even billions) of migratory butterflies, is located just north of Valle de Bravo.
This sanctuary is part of the larger UNESCO World Heritage Property Monarch Butterfly Biosphere Reserve in Mexico.
Each year, millions (or billions) of monarch butterflies fly from Canada to Mexico, ending up in the same forest.
If you visit during the Mexico butterfly season, you can visit Valle de Bravo to see them.
Mexico butterfly season runs from mid-November to April, though the best time to see butterflies in Mexico is from January to mid-March.
It is a truly special site to stand in the forest as millions of butterflies fly by. 🦋 Want to visit? Head here to reserve your Mexico butterfly tours.
BEST MEXICO PUEBLOS MAGICOS
11. Ixtapan de la Sal, Estado de México
Located about two hours from Mexico City, Ixtapan de la Sal pueblo magico is known as a healing and relaxing destination in Central Mexico.
There is the large Parque Acuático Ixtapan (Ixtapan Water Park), which is fed from thermal waters coming from underground springs.
The water here is warm year-round, and said to have healing properties.
Some chilangos (Mexico City locals) have homes in Ixtapan de la Sal, as it’s popular for weekend trips.
It is also among the most popular day trips from Mexico City, if you can only for the day.
To say overnight, you can rent one of these amazing yet affordable Ixtapan de la Sal hotels. Known as a spa town, many of the hotels do have spa facilities.
If you hadn’t guessed already, Ixtapan de la Sal is a place to relax, enjoy the slower pace of life and be surrounded by nature.
Not far from the Ixtapan Water Park, jump in your rental car and head to the Grutas La Estrella (Cave of Stars).
Downtown Ixtapan de la Sal has a charming vibe, with some beautiful colonial architecture and authentic locals’ feel.
Ixtapan is popular with national tourism, though definitely an off the beaten path Mexico destination for international visitors.
If you visit Ixtapan, you’ll get a glimpse of “real Mexico” and authentic Mexican culture.
BEST MEXICO PUEBLOS MAGICOS
12. Real de Monte, Hidalgo
Located about an hour from the Basaltic Prisms of Huasca de Ocampo in Hidalgo state, you’ll find the charming Real de Monte pueblo magico.
Real de Monte is often overshadowed by other places in Hidalgo, like the picturesque Grutas de Tolantongo caves and hot springs, but it is a charming small town in its own right.
Sometimes called Mineral del Monte, this was once among the biggest Mexico mining towns, and you can still see the Acosta Mine to this day.
Head to the Plaza Principal (Town Square) to see the beautiful Spanish colonial buildings and old churches, and to sample a local delicacy called paste (pronounced past-tay) from a Paste Shop.
These hand pies are similar to the Cornish pasty from Cornwall, England. In fact, Real de Monte is known as “Little Cornwall,” as many residents trace their lineage back to Cornwall.
Want to check out other places to see and things to do in Hidalgo, Mexico?
Don’t miss the colorful, historic capital city of Pachuca de Soto, and the Toltec Ruins (sometimes called Tollan Ruins) in the city of Tula de Allende.
There’s also the Huasca de Ocampo basalt prisms and the Tolantongo Grutas hot springs and caves.
BEST MEXICO PUEBLOS MAGICOS
13. Atlixco, Puebla
Atlixco pueblo magico is just one of the 12 pueblos magicos Puebla state has. In fact, Puebla has the most pueblos magicos of any state in Mexico!
Of them all, Cholula is the most popular, though Atlixco is right behind it at the second most-visited popular pueblo magico in Puebla.
Atlixco makes for a popular day trip from Puebla City. The best time to visit is during the annual Festival de la Flor (Flower Festival), which takes place the last two weeks of March.
The festival celebrates Atlixco’s main economic activity, growing flowers. During the festival, you’ll see giant “carpets” of flowers lining the streets and large flower sculptures all over town.
Though this is the biggest, most colorful festival, there are others throughout the year.
The Desfile de Calaveras (Skull Parade) takes place November 2, during Day of the Dead. Though the Oaxaca City Dia de Muertos celebration is the country’s largest, Atlixco’s is also amazing.
BEST MEXICO PUEBLOS MAGICOS in Central Mexico
14. Xilitla, San Luis Potosi
Xilitla (pronounced she-leet-la or he-leet-la) dates back to the 16th Century, and is the oldest town in San Luis Potosí, Mexico.
This small town is surrounded by limestone cliffs and has a more lush feel than the rest of the Bajío.
The Bajío (pronounced bah-hee-yo) is a lowland region of Central Mexico. It is home to cities including Guanajuato City, Guadalajara and Xilitla, among others, and has a temperate year-round climate.
Xilitla town is not the easiest place to get to, being on the eastern slopes of the Sierra Gorda Biosphere Reserve.
However, many make this part of the country its own trip by traveling to Xilitla, the Sierra Gorda and the Huasteca Potosina.
The main draw in Xilitla is the Surrealist Gardens of Edward James (AKA Los Pozas, which means The Wells or The Pools).
Inspired by his love of surrealist art, eccentric Englishman Edward James began building his dream home, though passed away before completion.
The small town of Xilitla doesn’t have much else in the way of attractions, but is among the most relaxing Mexico travel destinations.
When visiting, book one of these Xilitla hotels, all located not far from the Edward James Surrealist Gardens.
Xilitla, Mexico, is located about 165 miles from Queretaro City, and 50 miles from Jalpan de Serra. It is about an eight hour drive from Mexico City via rental car.
You can take a bus to Xilitla pueblo magico from each of the cities just listed. Keep in mind that it’s a longer journey no matter where you’re coming from, and you’ll be on mountain roads twisting through the Sierra Gorda.
Contributed by Nat of Natpacker, who recommends the pueblo magico Xilitla because it’s a true Mexico bucket list site, with surreal gardens and a dramatic feel.
BEST MEXICO PUEBLOS MAGICOS
15. Bernal, Queretaro
San Sebastian Bernal, better known as simply Bernal pueblo magico, is famous for the Peña de Bernal — the third tallest monolith in the world at 1420-feet-tall (433 m).
🪨 Wondering, What is a monolith!? In short, it’s a freestanding, single upright rock. (For the record, I had to Google that!)
Though a pretty tough hike, there are many places to stop off along the climb to the top of Peña de Bernal (Bernal Stone).
Even if you have no interest in hiking, you can always just admire the Peña while enjoying a meal at El Mirador Restaurant & Bar.
Aside from the Peña, there’s some cool things to do in Bernal, like the iconic yellow Templo de San Sebastian.
For a small town, it has several amazing museums, like the Museo de la Mascara (Mask Museum), with beautiful cultural masks.
This Queretaro, Mexico city is considered a holistic healing center, as some say there’s an energy vortex in Bernal
Though a popular year-round Mexico City day trip destination, many head there during the Spring Equinox for alternative medicine rituals.
BEST MEXICO PUEBLOS MAGICOS
16. Ajijic, Jalisco
One of the newest pueblos magicos Jalisco State has, Ajijic (pronounced ah-hee-heek) was added to the list in December 2020.
Located just 35 miles south of Guadalajara on Mexico’s largest freshwater lake, Lake Chapala, Ajijic, Mexico offers an escape from crowds.
Part of the Chapala Riviera, Ajijic is famous for its tropical weather, lush vegetation and natural beauty.
Ajijic pueblo magico has charming cobblestone streets lined with colorful bougainvillea, with plenty of enticing restaurants and cafes.
It is a popular place for Mexico expats and considered one of the best places to live in Mexico.
Nights here are silent, broken in the morning by a cacophony of birdsong at sunrise and the pealing of church bells.
Those who are particularly fortunate, will be tucked away in one of these best Ajijic hotels during one of the town’s spectacular thunderstorms.
Contributed by Carole Terwilliger Meyers, who recommends Ajijic because it’s low-key, lush, and a rewarding place to explore on foot.
BEST MEXICO PUEBLOS MAGICOS
17. Tequila, Jalisco
The beautiful blue agave plant fields in and around the Tequila pueblo magico were designated as a UNESCO World Heritage Site in 2006.
Agave is the plant used to make the popular drink that bears the town’s name. That’s right, tequila the drink was first made in Tequila, Mexico centuries ago.
Bottles can only be labeled as tequila if the drink comes from here, and a few surrounding areas in Guanajuato, Michoacan, Nayarit and Tamaulipas states.
If not from one of these places, it can’t legally be called tequila.
Nowadays, Tequila is a fun, colorful town, with cool street art and murals in the Plaza Principal (Town Square).
There’s also museums and distilleries to learn more about the history of the area and tequila, where you can also buy tequila from artisanal producers.
As it’s a smaller town, many people opt for a Puerto Vallarta to Tequila day trip, or a Guadalajara to Tequila day trip. There are plenty of Tequila tours available, like the incredibly popular Jose Cuervo Tequila Train.
If you’re a true tequila fan, you’ll want to visit distilleries outside of town, in the non-touristy areas.
For this, you’ll want to book one of these best hotels in Tequila, and stay a night or two.
Contributed by Vicky of Buddy The Traveling Monkey, who recommends Tequila because it is the birthplace of the popular drink.
BEST MEXICO PUEBLOS MAGICOS
18. Sayulita, Nayarit
Sayulita pueblo magico, located on Mexico’s Riviera Nayarit, is so deserving of its designation as a Mexico magical town.
It has some of the nicest beaches in Mexico, relaxed bohemian vibes, and friendly locals.
🏖 Traveling to Sayulita for the first time? Check out this article for travel and safety tips, Is Sayulita Safe? Best Sayulita Mexico Travel Tips.
Sayulita definitely keeps with the government’s requirement pueblos magicos have a “unique cultural identity.”
It stands apart from other small towns with its close-knit artist community and surfing culture.
With an idyllic seaside location south of the bustling tourist city of Puerto Vallarta, this once-sleepy fishing village is gaining popularity.
It also helps that Sayulita has some of the best local food and seafood.
However, surfers and surfskaters have been coming for decades, as Sayulita is one of the best places to surf in Mexico.
These old schoolers are part of what makes Sayulita special.
Puerto Vallarta to Sayulita day trips are popular, though you’ll want to spend at least 1-2 nights at one of these best Sayulita hotels.
If you can’t, you can book one of these Sayulita tours and go for the day.
Getting to Sayulita is easy — it’s less than an hour by rental car, Uber, bus or taxi from the Puerto Vallarta Airport.
The easiest way to get to Sayulita is via this private shuttle from PVR Airport.
Contributed by Lori of Travlinmad, who recommends Sayulita because it’s the perfect Mexico Pacific Coast destination for beach-goers and surfers.
BEST MEXICO PUEBLOS MAGICOS
19. San Sebastian del Oeste, Jalisco
Among the best things to do in Puerto Vallarta, head up into the Sierra Madre Mountains to San Sebastian del Oeste.
You need a 4X4 to drive there, so if you aren’t renting a car, you can always take this group tour to San Sebastian.
One of the most unique places in Mexico, San Sebastian is just 67 miles (108 km) from the hustle and bustle of popular Puerto Vallarta.
Founded in 1605, it feels like you’ve stepped back in time!
San Sebastian is a well-preserved town, complete with historic haciendas, centuries-old homes and cobblestone streets.
While there, visit the beautiful colonial haciendas like Hacienda Jalisco, Hacienda La Galera and Hacienda Caudillos.
Rounding out the list of best things to do in San Sebástian del Oeste, don’t miss the Iglesia de San Sebastian.
This is an 18th Century church dedicated to San Sebastian Martir, an early Christian saint and martyr.
If you did rent a 4X4, you can do the drive up to picturesque Cerro de la Bufa (La Bufa Hill).
This hillside trail is about 45 minutes away from Downtown San Sebastian del Oeste, and offers views all the way to the Pacific Ocean.
Best MEXICO PUEBLOS MAGICOS
20. Tequisquiapan, Querétaro
Located not far from Bernal, another one of the pueblos magicos in Queretaro state, many also visit the Tequisquiapan pueblo magico (pronounced tess-keys-key-opp-pan).
This small town is the starting point for Central Mexico’s Wine and Cheese Route.
🍷 Didn’t know Mexico even had vineyards and wineries? You’re not alone!
The biggest Mexico wine region is Valle de Guadalupe in Baja California state on the west coast — but the second biggest is around Tequisquiapan, which has several vineyards and cheese caves.
Foodies and wine lovers traveling to Mexico City will enjoy the Cheese and Wine in Tequisquiapan from Mexico City day trip.
Among the stops, the Finca Sala Vive by Freixenet vineyard and Cava de Queseos Bocanegra cheese cave are standouts.
Freixenet is one of the largest wine brands produced in Mexico.
Though one of the smaller states in Mexico, there are so many places to visit and things to do in Queretaro.
Besides Bernal and Tequisquiapan, both on this list, there’s the capital, Santiago de Queretaro (AKA Queretaro City).
Slightly off the beaten path, there’s the Sierra Gorda Biosphere Reserve, one of the Mexico UNESCO World Heritage Sites.
BEST MEXICO PUEBLOS MAGICOS
21. Real de Catorce, San Luis Potosi
The Real de Catorce pueblo magico is a historic Mexico Ghost Town in San Luis Potosí state.
Usually called just Real (pronounced ray-al), this is a popular town for visitors who truly enjoy venturing off the beaten path.
If you want a true Mexico hidden gems trip, you can visit all the best places in San Luis Potosí, Mexico.
These include the Surrealist Gardens at Xilitla, the Huasteca Potosina Region, and Real de Catorce.
This desert town in the Sierra Cartoce Mountains provides a unique experience for visitors.
You’ll enter by driving through the mystical Tunel de Ogarrio, a 1.25-mile-long (2 km) tunnel carved out centuries ago when this was a bustling mining town.
Real de Catorce was once among the biggest Mexico silver towns.
Nowadays, its broken forts and crumbling stone buildings have such a beautiful and unique look that films like The Mexican with Julia Roberts and Brad Pitt were shot there.
Among the best things to do in Real de Catorce, take a horseback ride through town, and don’t miss Mina la Luz mine.
There are some nearby towns to check out as well, like San Antonio de Coronados, El Potrero and Alamitos de los Díaz.
As with many ghost towns, some say there are mystical qualities and energies in the town.
While that hasn’t been proven, there is something special that attracts visitors to Real year after year.
Contributed by Utkarsh of Journeys From Heart, who recommends Real de Catorce because of its mystical vibe, unique history and culture.
BEST MEXICO PUEBLOS MAGICOS
22. Dolores Hidalgo, Guanajuato
Located about one hour from the state’s capital, Guanajuato City, the Dolores Hidalgo pueblo magico is a beautiful, colorful colonial town.
It also has a deep history, and is known as the place where the Mexican War of Independence from Spain began.
Dolores Hidalgo makes for a great day trip from Guanajuato City, San Miguel de Allende and Quetertaro.
It is located an hour or less from each of these major cities.
When visiting, head to the Plaza de la Constitucion (Zocalo, or Main Plaza), the main hub of activity.
Here, check out the Museo de Vino (Dolores Hidalgo Wine Museum), which has a wine tasting room.
Dolores Hidalgo is a popular stop along the Mexico Wine & Cheese Route.
There’s notable vineyards, like Vega Manchon Winery and La Santisima Trinidad, both located just outside downtown.
This pueblo is also known for two other things: nieves (sorbet) and Talavera ceramics.
Though Puebla state is considered the birthplace of colorful Mexican Talavera tiles, pottery and art, artisans in Dolores Hidalgo also produce beautiful Talavea creations.
You can buy Talavera pieces in the Main Plaza, and after working up an appetite from shopping, make sure to try some nieves.
These sorbets are made all over Mexico, but Dolores Hidalgo is famous for its unique and delicious flavors.
BEST MEXICO PUEBLOS MAGICOS
23. Patzcuaro, Michoacan
Patzcuaro is located in the highlands of Michoacan state, about 35 miles (56 km) from the UNESCO World Heritage Site of Morelia.
It is best known for its Day of the Dead celebrations, though this unique town is also worth visiting at other times of year.
The town is small and walkable. There’s charming cobblestone streets, leafy plazas, and adobe houses topped with red tile roofs, which gives Patzcuaro an interesting look.
Don’t miss the Basílica de Nuestra Señora de la Salud church, an important Catholic pilgrimage site.
There’s also museums, colonial buildings and many more churches in Patzcuaro, Mexico.
Charming Pátzcuaro is also a hub for exploring the indigenous Purepecha Villages, home to festivals and archeological sites on nearby Lake Patzcuaro. The pre-hispanic Tzintzuntzan Ruins are also nearby.
The Purepecha (pronounced pour-eh-pech-ah) are an indigenous group from northwestern Michoacan state and the surrounding areas.
Purepechas (also known as Tarascans) are one of the largest indigenous groups in Mexico.
Among the best things to do in Patzcuaro Mexico, don’t miss these fascinating places:
- Janitzio Island (pictured above)
- Artisan markets of Quiroga
- Mask-makers of Tocuaro
- Copperware workshops of Santa Clara del Cobre
- Stringed guitar shops of Paracho
- Markets with colorful, hand-painted lacquerware trays in Uruapan
Contributed by Michele Peterson of A Taste for Travel, who recommends Patzcuaro for its rich Purepecha culture and history.
Best MEXICO PUEBLOS MAGICOS in Baja Mexico
24. Todos Santos, Baja California Sur
Known by the locals as Todos, the Todos Santos pueblo magico is fast-becoming a must visit Baja California town on Mexico’s west coast.
Once a sleepy town, Todos is now a popular destination for all kinds of travelers.
This laid back pueblo used to be little more than a haven solely for surfers, yogis and artists.
What was once among the best Mexico hidden gems, is no longer so hidden, especially with travelers in the know.
For a relaxing day in Todos, spend some time strolling the cobblestone streets in downtown.
They are lined with boutique hotels, art galleries, hip restaurants, cool bars and locally-made artisanal goods in quirky shops.
Located not far from downtown, jump in your Mexico rental car and head to the best beaches in Todos Santos — Cerritos, Punta Lobos and Playa Tortugas.
Speaking of rental cars, Todos is a must see Mexico town on any Baja California Sur road trip.
Among other things to do in Todos Santos, hike up to Punta Lobos for gorgeous views of the beach cove below.
Have a drink at the famous Hotel California — and though The Eagles singer Don Henley has said this is not the hotel he wrote the song about, it’s still one of the best things to do in Todos Santos Mexico.
During January to March, take a whale watching tour to see the gray and humpback whales that swim just off-shore.
If you visit in late-April, enjoy the GastroVino Todos Santos Food & Wine Festival.
BEST MEXICO PUEBLOS MAGICOS
25. Santiago, Nuevo León
Santiago pueblo magico is located in Northern Mexico, close to the city of Monterrey in Nuevo Leon state.
Though many deem the entire north part of the country as unsafe, places like Santiago and Monterrey are among the safest places in Mexico.
In fact, there are a ton of cool things to do in Monterrey.
There are also great day trips from Monterrey if you’re renting a car, including to nearby Santiago pueblo magico.
From Monterrey, it is an easy drive to Santiago in your rental car by just following the road signs along a three-lane highway.
The town is known for local craft stores that have both smaller artisan goods and large, unique furniture. There’s also beautiful colonial buildings, like the Parroquia Santiago Apostol Church.
One of the best things to do in Santiago is head out of the city and into nature!
The Rodrigo Gómez Lake, AKA Presa La Boca, is the perfect place to just relax and enjoy a day by the water.
For those more adventurous, head to Parque La Huasteca, Cascada Cola de Caballo and Matacanes Canyon.
Contributed by Venaugh of Venaugh Travel Blog, who recommends Santiago for the local crafts, relaxing lake and clean air.
BEST MEXICO PUEBLOS MAGICOS
26. Loreto, Baja California Sur
Loreto pueblo magico is a sleepy little town in the central Baja Peninsula.
For now, it remains one of the best hidden gem Mexico beach towns, perfect for those looking to get away from the more touristy Mexico beaches.
Situated on the Gulf of California, the Loreto beaches offer a true place to relax in nature.
Unlike with many places in Baja California, Loreto beaches don’t have large waves so they are perfect for kayaking, stand up paddle boarding and swimming.
Among the best things to do in Loreto, make sure to take a boat tour to the surrounding islands, like Isla Coronado Island and Isla Carmen.
These are other great Loreto tours, which you can find with that link.
Isla Coronado and Isla Carmen both have white sandy beaches and warm, turquoise waters.
On your way there by boat, you’ll likely see pods of dolphins, and in the winter months, maybe even some whales.
Among the best places to snorkel in Mexico, the Loreto waters just offshore are legendary.
Scuba divers also love Loreto because the water is so clear and you’ll usually always encounter some marine life, as the coral reefs underwater are quite healthy.
Back on land, head to the Loreto Malecon (Boardwalk/Walkway) to enjoy delicious fresh seafood and an ice cold beer.
While strolling, make a stop at the first Mission in Baja California, the Mision de Nuestra Señora de Loreto, built in the 17th Century.
BEST MEXICO PUEBLOS MAGICOS
27. Tecate, Baja California
Tecate pueblo magico is a small border town, only about one hour from San Diego. Planning to drive across the border?
Check out Driving to Mexico: Everything You Need to Know.
With its gorgeous nature, much of it along the La Rumorosa Road, local wineries, fine dining, arts and culture, and famous Rancho La Puerta spa — Tecate is a popular weekend or day trip from Southern California.
Though nearby Valle de Guadalupe is the more famous Mexico wine region in Baja California, smaller wineries are making a name for themselves in Tecate.
Speaking of adult beverages, Tecate, one of the most popular Meexican beers, is brewed in this town.
Located 1.5 hours from Tijuana, Tecate offers more of a laid back, cultural experience than the infamous Mexico party town.
Don’t miss the Centro Cultural and Kumeyaay Museum in downtown Tecate, and the world class CEART Tecate Art Center.
Looking to stay overnight and experience this magical town?
The Las Juntas Glamping Bubble offers a truly unique Mexico glamping experience, and Santuario Diegueño is one of the best hotels in Tecate, Mexico.
BEST MEXICO PUEBLOS MAGICOS
28. Creel, Chihuahua
Have you ever heard of the Copper Canyon (or, Barranca del Cobre in Spanish)?
It’s actually the eighth largest canyon on Earth, second largest in North America (after the Grand Canyon), and a UNESCO World Heritage Site in Mexico.
To see it, you can take the well-known El Chepe Express Train (AKA Copper Canyon Train).
It goes through the Sierra Madre Occidental Mountains, passing some areas of the canyon.
It is one of the few Mexico train trips you can do in the country.
If you ask any train enthusiast, they’re likely to tell you that El Chepe is the best Mexico train trip you can take.
Many board the El Chepe Train in the city of Los Mochis, Sinaloa, and travel the 220 miles (350 km) to Creel.
As Creel is quite remote, and there’s no airport nearby, the train is the best way to get there, unless you’re getting a Mexico rental car.
This train is the most popular of all things to do in Creel pueblo magico, but there are others.
For nature lovers, there’s the Cascada Cusaráre (Cusarare Waterfall) and Valle de los Monjes (Valley of the Monks), known for its unique rock formations.
This off the beaten path Mexico town has beautiful nature and offers a chance to experience Mexico’s rich history and indigenous cultures.
While traveling to Creel, visit the local Tarahumara Tribe (Rarámuri), who offer unique ecotourism experiences.
If you’ve never heard of them, the Raramuri are the famous Mexico barefoot runners.
There have been several documentaries made about them, including Goshen and Lorena, Light-Footed Woman.
bEST MEXICO PUEBLOS MAGICOS
29. Ciudad Tula, Tamaulipas
Tula pueblo magico is one of the oldest towns in Tamaulipas state in Northern Mexico.
Juan Bautista de Mollinedo founded the town in 1617, and in 2011, it was declared as a Mexico pueblo magico because of its cultural and historical significance.
There are many historic places to see and things to do in Tula, Mexico.
The Plaza de Armas and San Antonio de Padua Church show the town’s 16th Century architecture, and Templo del Rosario has the oldest Christ image in Tamaulipas state.
Ciudad Tula Mexico is also famous for its artisanal pottery, as well as ornate leather jackets called cuera tamaulipeca, or just cuera for short.
Cuera is a fringed and embroidered clothing style often seen on leather jackets and dresses, originated here.
Numerous celebrities around the world have adorned La Cuera, worn as a style statement on special occasions.
As this town is quite remote, you’ll want to stay overnight at Hotel Quinta San Jorge, considered among the best hotels in Tula, Mexico.
While there, make sure to sample all the delicious norteño cruise, which is one half of what’s known as Tex Mex cuisine.
Contributed by Ruma of The Holiday Story, who recommends Tula as one of the best off the beaten path Mexico hidden gems.
BEST MEXICO PUEBLOS MAGICOS in southern mexico
30. San Cristóbal de las Casas, Chiapas
Visiting San Cristobal de las Casas pueblo magico is one of the best things to do in Chiapas. The entire state is known for authentic Mexico culture travel experiences.
As one of the most-visited Mexico pueblos magicos, San Cristobal de las Casas has colonial architecture and churches, a friendly bohemian vibe and delicious local cuisine.
You’ll also find some of the best Mexico coffee and chocolate.
This town has an interesting mix of indigenous and European cultures, as well as prehispanic religions mixed with Catholic traditions.
What you get is an authentic cultural feel, mixed with a posh side because there are so many gorgeous San Cristobal de las Casas hotels with resort-style amenities.
San Cristobal de las Casas, and all Chiapas state, are known for beautiful textiles. You can see them on display at the Centro de Textiles del Mundo Maya (Mayan Textile Museum), and shop for textiles in town.
Both boutique artisan shops in town and local people in the markets sell textiles. To shop for souvenirs and handmade crafts at the best prices, you’ll always want to opt for open-air mercados (markets) over the shops.
Mercados are an iconic part of local culture, and among the best things to do in San Cristobal de las Casas.
Don’t miss the bustling Mercado Viejo (Old Market) and Mercado de Artesanias de Santo Domingo (Artisan Market) when visiting.
Contributed by Daniel of the Layer Culture, who recommends San Cristobal de Casas because of its unique location, rich cultural heritage, and for having home to some of Mexico’s best coffee beans.
BEST MEXICO PUEBLOS MAGICOS
31. Mazunte, Oaxaca
Mazunte pueblo magico is among a short list of pueblo magico beach towns — though there are others on this list.
The best beach pueblos magicos include Tulum, Sayulita, Todos Santos, Sisal and Loreto.
Mazunte is located in Oaxaca state, on the Mexico Pacific Coast.
Many travelers combine visiting Oaxaca City with some time at the best beaches in Oaxaca, like Mazunte, Puerto Escondido, Huatulco, Zipolite and more.
Mazunte is the true definition of a pueblo (small town). There are no stoplights, one main dirt road going through town, and only about a dozen or so dining options.
There are, however, some great Mazunte hotels with quaint-yet-luxurious accommodations.
The beaches are the main star in this town, and some say Mazunte’s Playa Mermejita is the most beautiful beach in Mexico.
Each evening, locals and visitors hike to Punta Cometa to watch the sunset and see the beautiful views of this beach below.
Besides Mermejita Beach, don’t miss Playa Mazunte, where you’ll find all the restaurants, bars and Mazunte tour operators.
Nearby Playa Rinconcito has small waves, so it’s the best beach in Mazunte for swimming.
One of the best things to do in Mazunte is take the nighttime tour to Laguna Manialtepec, a bioluminescent lagoon near Puerto Escondido.
For Manialtepec tours, and all tours in Mazunte, head to Playa Mazunte to find the local tour operators.
This is one of the coolest pueblos mágicos Oaxaca state has to offer, so don’t miss out!
BEST MEXICO PUEBLOS MAGICOS
32. Xico, Veracruz
Xico (pronounced hee-co) was declared the Jewel of Veracruz State in 2010!
Along with its neighboring town of Coatepec, another one of the pueblos magicos Veracruz has, this part of the state is well known for its amazing coffee.
The town’s full name is Xicochimalco, meaning “where there are bee hives of yellow wax” in the Náhuatl (Aztec) language.
It makes for an amazing day trip from Xalapa Veracruz, and many combine it with a stop in Coatepec, which is only about 20 minutes away.
The best time to visit Xico during the annual Fiesta de la Magdalena, a weeklong festival held in honor of the town’s patron saint, Santa María Magdalena.
It takes place July 19-25, with elaborate street parties, parades through downtown, and the colorful Alfombra de Aserrín.
Meaning sawdust carpet, the Alfombra de Aserrín, is a temporary “carpet” that covers downtown.
It is created by townspeople who make beautiful art with colorful sawdust that lines the streets in downtown.
The carpet depicts Santa María Magdalena and various religious scenes, but will blow away in the wind by the time the festival ends.
She is the patron saint of the town, and a central religious figure.
BEST MEXICO PUEBLOS MAGICOS
33. Palenque, Chiapas
Chiapas is a lesser visited Mexico state, but worth a trip to see its breathtaking landscapes and beautiful pueblos magicos — like San Cristobal de las Casas, Chiapa de Corzo and Palenque.
The small town of Palenque (pronounced pull-lan-kay) is located in the Selva Lacandona (Lacandon Jungle), a giant rainforest which stretches into Honduras.
Among the best things to do in Palenque, the can’t miss site is Palenque Mayan Ruins, an ancient pre-hispanic city and UNESCO World Heritage Site.
Originally called Lakamha, the site was founded in about 226 BC, and flourished around the 7th Century.
Don’t miss the Temple of the Inscriptions, the largest Mesoamerican stepped pyramid on Earth, with eight levels.
It’s named after the hieroglyphic Inscription Tablets found inside, which shed light on some mysteries of the Maya civilization.
There are a few things to see in the town of Palenque itself; the town and ruins share the same name.
Here, check out the Plaza del Artesano, the perfect place for souvenir shopping, and the Iglesia de Santo Domingo de Guzman Church.
Palenque makes a great starting point to visit the nearby waterfalls, Misol Ha and Agua Azul.
Meaning Blue Waterfalls, the Cascadas de Agua Azul has some of the best natural pools in Mexico, though El Chiflon in Chiapas state gives it a run for its money.
If you want to stay in Palenque, Mexico, know the town is quite small. You can book one of the best hotels in Palenque, but know most visitors usually just stay 1-2 nights.
Contributed by Claudia Tavani of My Adventures Across The World, who recommends Palenque because it’s quite simply the most exciting Mayan site in Mexico.
BEST MEXICO PUEBLOS MAGICOS
34. Tlaquepaque, Jalisco
Tlaquepaque (pronounced tuh-la-kay-pah-kay) is a vibrant small town that’s located near Guadalajara, and known for pottery production and artesanias (handicrafts).
It’s also said to be the birthplace of Mexican mariachi music.
To make sure you catch some of the roaming mariachi bands, grab a table at one of the restaurants near El Parián.
El Parían is a large, central bandstand gazebo, where the mariachi musicians perform day and night.
For a small town, there are quite a few things to do in Tlaquepaque, Mexico.
Don’t miss shopping for artisan goods at places like Cantú and the Plaza de Artesanías. There are also cool tequila shops in town, like Nuestros Dulces.
There’s also great street art all over town to see, including the famous Tlaquepaque umbrellas on Andador Independencia.
This is one of the most Instagrammable places in Mexico!
For museums, head to the Pantaleón Panduro and Museo Regional de la Cerámica (Ceramics Museum).
With authentic Mexican food, art and culture, this truly is one of the best so-called Guadalajara pueblos magicos.
The easiest way to visit is by renting a car in Guadalajara and driving over, or you can take a bus.
BEST MEXICO PUEBLOS MAGICOS
35. Isla Aguada, Campeche
Unlike the popular (and crowded) beaches of the Mexican Caribbean, like Cancun, Playa del Carmen and Riviera Maya — the Campeche beaches are peaceful and tranquil. In fact, you might even have them all to yourself!
Among the best Campeche beaches, there’s the Isla Aguada pueblo magico.
It is located about two hours from colorful Campeche City, the state’s capital and a UNESCO World Heritage Site in Mexico.
There’s quite a few fun things to do in Isla Aguada, including just laying on the beach.
You can also check out the mangroves of Laguna de Terminos, a protected nature sanctuary of about 2,700-square-miles (7,000 km²), best explored by boat.
This Campeche lagoon is a Natural Dolphin Sanctuary so you can take a Laguna de Terminos boat tour to see huge pods of wild dolphins.
There’s also the Isla Aguada Museum of Underwater Archeology, located in a historic lighthouse.
BEST MEXICO PUEBLOS MAGICOS
36. San Pablo Villa de Mitla, Oaxaca
After Monte Alban Ruins, the second most important archeological site in Oaxaca is located in the San Pablo de Mitla pueblo magico.
Mitla, as it’s usually called, is about one hour from Oaxaca City, and one of the best Oaxaca day trips.
Milts is a Oaxaca pueblo magico, but also a Mexico UNESCO World Heritage Site. It shares its spot with the Prehistoric Caves of Yagul.
As Mitla is easy to access, and the caves are not, most tours and visitors will only go to Mitla Oaxaca to see these ruins.
Unlike most Mexico ruins sites, there aren’t large pyramids and temples at Mitla. Rather, this holy Zapotec and Mixtec site has smaller buildings that feature intricately-carved geometric patterns and designs.
Besides the ruins, there’s also the town itself. Mitla is a small pueblo, but it’s fun to visit, and located only about 30 minutes from Oaxaca City in your rental car.
There are colorful mercados (markets) and street vendors selling everything from fresh fruit and nieves (sorbet), to locally-made Oaxaca arts and handicrafts.
Once you arrive to Mitla, you’ll soon see why it’s known as one of the best Oaxaca pueblos magicos.
BEST MEXICO PUEBLOS MAGICOS
37. Huasca de Ocampo, Hidalgo (Basaltic Prisms)
The town of Huasca de Ocampo is on the list of Mexico pueblos magicos for one very special natural wonder located in town — the Basaltic Prisms of Huasca de Ocampo.
Back in 2007, the Mexican Council for Touristic Promotion included the basaltic prisms on their list of the 13 Best Natural Wonders of Mexico.
The list is now defunct, but the fact remains they are one of the most interesting natural landmarks in Mexico.
Located in the Santa Maria Regla Canyon, these giant stone columns are unlike anything you’ve ever seen.
The basalt prisms range in height from 75-feet to 150-feet-tall (23-46 m).
These giant rocks formed millions of years ago in the Pleistocene Period, by the slow-cooling of volcanic lava.
Rock column formations like these are rare, but can be seen in a few other places in the world, like Giant’s Causeway in Northern Ireland.
While at Huasca de Ocampo, start with a walk across the suspension bridge that crosses over the rock formations.
Afterwards, hike down to the bottom of the ravine, where you can touch the prisms and the waterfalls that run over them.
Located next to the prisms, don’t miss the 18th Century Hacienda of Santa Maria Regla.
This is one of the oldest haciendas in Mexico still standing, and used as a filming location in The Mask of Zorro with Antonio Banderas and Catherine Zeta-Jones.
BEST MEXICO PUEBLOS MAGICOS
38. Sisal, Yucatan
The Yucatan beach town of Sisal was named a Mexico pueblo magico in 2020.
The entire list of pueblos mágicos is re-evaluated every few years, and 2023 was the most recent list published.
One of the best beaches near Merida Mexico, Sisal is the perfect place to simply enjoy the white sand beach, go for a swim in the calm Gulf of Mexico waters, and eat some fresh seafood at its beachfront restaurants.
Head to the Muelle de Sisal restaurant and rent a beach chair under one of the shaded palapas outside.
Rentals are about $300 pesos ($15 USD) for the day, and if you order food and drinks from the restaurant, they let you use their bathroom.
You can also rent a kayak or SUP paddleboard and explore the Gulf of Mexico or nearby lagoons on the water.
Spend a few nights in one of these Sisal hotels, and enjoy your relaxing trip on this quiet beach.
BEST MEXICO PUEBLOS MAGICOS
39. Palizada, Campeche
Palizada is located on the western edge of Campeche state in the Yucatan Peninsula.
It is not far from the border with Tabasco state, home to the Great Pyramid of La Venta and Olmec Ruins — the oldest ruins in Mexico.
Located on the Río Palizada River, Palizada was a commercial route for the Mayans in pre-Hispanic times.
Today, it’s one of the best off the beaten path pueblos magicos in Mexico.
The buildings in Downtown Palizada are all very colorful, and have the town’s characteristic French tile roofs.
If you can, visit Palizada during festival Carnival and Semana Santa (Holy Week or Easter Week).
BEST MEXICO PUEBLOS MAGICOS
40. Santa Rosalia, Baja California Sur
Nestled between the mountains and the Sea of Cortez, Santa Rosalía, Mexico is a beautiful port town with a long and fascinating history.
It is located in the central part of the Baja California Peninsula, about one hour north of Mulége (pronounced moo-lay-he).
Founded in 1884 as a mining town by the owners of the French El Boleo copper mining company, Santa Rosalia still harbors reminders of those days.
The mine and smelter were a thriving part of the local economy up until 1954, when they closed down.
💡 Fun Fact: Rosalia was the second city in Mexico to acquire electricity, right behind Mexico City.
As strange as it may sound, this quaint town will make you feel like you’re in France.
The entire town has beautiful French architecture, which you’ll see in houses, shops, and restaurants, all well-preserved from its mining days.
You can learn all about the town’s history at the Santa Rosalia Museum of Mining History. You’ll also find landmarks all over town, including old locomotive cars and smelting pots.
One of the highlights in Santa Rosalia is the Santa Barbara Church. The locals love to brag that it was designed by Gustave Eiffel — who also designed the Eiffel Tower!
Built in 1886, the Hotel Francés, is another highlight, as well as El Boleo Bakery.
This bakery has been rolling out freshly-baked French and Mexican pastries since 1901.
People enter the place to grab a few delicious pieces of bread, but also to take a peek at the huge brick ovens and wooden racks where they are baked and kept.
BEST MEXICO PUEBLOS MAGICOS
41. Cozumel, Quintana Roo
Cozumel is a lovely, low key beach island destination located about 12 miles (19 km) from Playa del Carmen on the ferry.
To get to Cozumel Island, you’ll need to go by ferry boat, or you can fly into Cozumel Airport.
There are so many great Cozumel Mexico beaches all over the island, though the best beaches are on the west side.
These are also some of the best Mexico beaches without seaweed.
If you’re in search of white sand and aqua water, head to Playa Dzul Ha, Playa Palancar and Punta Sur Ecological Park.
Punta Sur Cozumel is a wonderful eco-park with more than 2,500 acres of untouched nature — from stunning beaches and tropical plants, to adorable wildlife like the adorable coati and numerous species of birds.
It is also among the best cruise destinations in Mexico, with many visiting to explore the San Gervasio Mayan Ruins on the island, and the vast underwater world.
One of the most fascinating aspects of Cozumel is that it has the second largest coral reef system in the world, behind the Great Barrier Reef.
The Mesoamerican Barrier Reef System (AKA Great Mayan Reef) is located just off the coast of Cozumel Island.
It gives visitors access to world class snorkeling and some of the best scuba diving in Mexico.
While the eastern side of Cozumel has quiet beaches away from the crowds, the west side has the best reefs in Cozumel, and you can take a boat tour from a number of operators there.
best Mexico Pueblos Magicos
All Mexico Pueblos Magicos: A State By State List
Below is the complete list of 177 magic towns in Mexico! This is the most updated list of pueblos magicos in Mexico; released in July 2023.
On this complete list of pueblos magicos in Mexico, you’ll find there are pueblos magicos in all states.
Puebla state has the most pueblos magicos in Mexico, with 12 towns on the list.
There were two new 2023 pueblos magicos in Puebla state added to the list — Huejotzingo and Teziutlán.
In total, there were these 45 new magical towns in Mexico added in 2023.
These include Cozumel, Zihuatanejo, San Blas, Cordobá, Espita, Santa Rosalía, Pinal de Amoles and Copainalá.
📝 Complete list of pueblos magicos mexico By State
Aguascalientes Pueblos Magicos: Real de Asientos, Calvillo, San José de Gracia, Pabellón de Hidalgo
Baja California Pueblos Magicos: Tecate
Baja California Sur Pueblos Magicos: Todos Santos, Loreto, Santa Rosalía
Campeche Pueblos Magicos: Isla Aguada, Palizada, Candelaria
Chiapas Pueblos Magicos: San Cristóbal de las Casas, Palenque, Chiapa de Corzo, Comitán de Dominguez, Copainalá, Ocozocoautla de Espinosa
Chihuahua Pueblos Magicos: Creel, Batopilas, Arteaga, Casas Grandes, Guachochi, Hidalgo del Parral
Coahuila Pueblos Magicos: Parras de la Fuente, Cuatrociénegas de Carranza, Viesca, Candela, Guerrero, Melchor Múzquiz, General Cepeda
Colima Pueblos Magicos: Comala
Durango Pueblos Magicos: Mapimí, Nombre de Dios
Estado de Mexico Pueblos Magicos (Mexico State): San Juan Teotihuacán, Valle de Bravo, Ixtapan de la Sal, Malinalco, El Oro de Hidalgo, Metepec, Aculco de Espinoza, Villa del Carbón, Tonatico, Jilotepec, Otumba
Guanajuato Pueblos Magicos: Dolores Hidalgo, Mineral de Pozos, Jalpa de Cánovas, Salvatierra, Yuriria, Comonfort
Guerrero Pueblos Magicos: Taxco, Ixcateopan de Cuauhtémoc, Zihuatanejo
Hidalgo Pueblos Magicos: Huasca de Ocampo, Real del Monte, Mineral del Chico, Huichapan, Tecozautla, Zimapán, Zempoala, Acaxochitlán, Metztitlán
Jalisco Pueblos Magicos: Tequila, Ajijic, San Sebastián del Oeste, Tlaquepaque, Lagos de Moreno, Mascota, Talpa de Allende, Mazamitla, Tapalpa, Cocula, Sayula, Temacapulín
Michoacán Pueblos Magicos: Pátzcuaro, Tlalpujahua, Cuitzeo, Santa Clara del Cobre, Angangueo, Tacámbaro, Jiquilpan, Tzintzuntzan, Paracho, Cotija
Morelos Pueblos Magicos: Tepoztlán, Tlayacapan, Tlaltizapán de Zapata, Xochitepec
Nayarit Pueblos Magicos: Sayulita, Mexcaltitán de Uribe, Jala, Compostela, Ahuacatlán, Amatlán de Cañas, Ixtlán del Río, San Blas, Puerto Balleto (Islas Marías)
Nuevo León Pueblos Magicos: Santiago, Linares, Bustamante, General Terán, General Zaragoza
Oaxaca Pueblos Magicos: Mazunte, San Pablo Villa de Mitla, Capulálpam de Méndez, Huautla de Jimenez, San Pedro y San Pablo Teposcolula, Santa Catarina Juquila
Puebla Pueblos Magicos: Cholula, Atlixco, Cuetzalan, Zacatlán, Pahuatlán, Chignahuapan, Tlatlauquitepec, Xicotepec, Huauchinango, Tetela de Ocampo, Huejotzingo, Teziutlán
Querétaro Pueblos Magicos: Bernal, Tequisquiapan, Jalpan de Serra, Cadereyta de Montes, San Joaquín, Amealco de Bonfil, Pinal de Amoles
Quintana Roo Pueblos Magicos: Bacalar, Isla Mujeres, Tulum, Cozumel
San Luis Potosí Pueblos Magicos: Xilitla, Real de Catorce, Aquismón, Santa María del Río, Ciudad del Maíz, Tierra Nueva
Sinaloa Pueblos Magicos: El Fuerte, El Rosario, Mocorito, San Ignacio
Sonora Pueblos Magicos: Álamos, Cosalá, Magdalena de Kino, San Carlos, Ures
Tabasco Pueblos Magicos: Tapijulapa, Frontera, Teapa
Tamaulipas Pueblos Magicos: Tula, Ciudad Mier
Tlaxcala Pueblos Magicos: Huamantla, Tlaxco, Ixtenco
Veracruz Pueblos Magicos: Xico, Papantla, Coatepec, Coscomatepec de Bravo, Orizaba, Zozocolco de Hidalgo, Córdoba, Naolinco de Victoria
Yucatán Pueblos Magicos: Izamal, Valladolid, Sisal, Maní, Espita, Motul, Tekax
Zacatecas Pueblos Magicos: Jerez de García Salinas, Teúl de González Ortega, Sombrerete, Pinos, Nochistlan, Guadalupe, Villa Nueva
Mexico Pueblos Magicos FAQ
What are the new pueblo magicos in 2023?
There were 45 new Mexico pueblos magicos added in July 2023. These include Cozumel, Zihuatanejo, San Blas, Cordobá and Santa Rosalía — but head here if you want to see the whole list of Mexico pueblos magicos.
What does pueblo magico mean?
Wondering about the pueblo magico meaning? In Spanish, this phrase means magic town or magical town.
Have more questions about the pueblos magicos in Mexico?
Check out the rest of this FAQ section to learn even more about these fascinating magical places in Mexico.
best Mexico Pueblos Magicos
What is a Mexico pueblo magico?
Pueblos magicos in Mexico are small towns highlighted by the Mexican government’s official Pueblo Magico Program for their magical qualities — like beauty, history, culture, natural wonders and more.
The designation of pueblo magico is similar to that of a UNESCO World Heritage Site. However, pueblos magicos are limited to just Mexico.
🤔 Wondering, What is a pueblo in Mexico? The word pueblo means small town, so pueblos are simply small towns in Mexico.
Though only a country-wide designation, it is a great honor for a town to be declared a pueblo magico in Mexico.
With the What are pueblos magicos? and What is a pueblo magico? questions all cleared up, you might want to re-visit the list of the 41 best pueblos magicos Mexico.
Now that you know why pueblos magicos are so special, you can better pick the one(s) you want to go to.
best Mexico Pueblos Magicos
How many pueblo magico Mexico towns are there?
As of the most recent list which was published in July 2023, there are 177 Pueblos Mágicos México officially recognized in the program.
Head here to see the most recent and complete list of Mexico magical towns.
You can also just re-browse this article because it highlighted the 41 best pueblos magicos in Mexico that most visitors seek out when traveling to Mexico.
The Pueblos magicos list is ever-evolving
The answer to the How many pueblos magicos are there in Mexico? question changes depending on when you ask it.
Every few years, the Secretary of Tourism in Mexico reevaluates the list — and some towns are added, while some get removed.
In the case of San Miguel de Allende, the town had to be removed from the list once the population got too high for it to be called a pueblo (small town).
While there are 177 pueblos magicos at the time of writing this, that number can (and likely will) change in the future. When that happens, this list will be updated as well.
best Mexico Pueblos Magicos
How does a town qualify as a Mexico pueblo magico?
Want to know How do towns become magic towns? There are a few steps to apply, starting with the town forming a Pueblo Magico Committee to handle the application.
The committee handles the application, and when approved, sees that the town remains a place of value for Mexico tourists.
If not, their status can be revoked the following year, or the next time they reevaluate the list.
There are FOUR basic requirements to be considered for pueblo magico status:
- The town’s population must be at least 5,000 residents.
- It must also be easy to reach from a major city in Mexico via public transportation or well-maintained roadways.
- The last criteria is that the town must have something magical about it that visitors want to experience.
- There must be quality lodging options so visitors can stay the night.
There isn’t an exact definition of “magical,” but it ranges from a unique annual festival, to stunning natural beauty and interesting folkloric traditions.
best Mexico Pueblos Magicos
Which were the first Mexico pueblos magicos?
The Mexico pueblo magico program launched in 2001 with just a few cities, including Tepoztlan, Mexcaltitán de Uribe, Huasca de Ocampo and Real de Catorce.
These four are still on the list of pueblos magicos, though Tepoztlan and Mexcaltitan did both temporarily lose their status.
In 2009, the list had grown to 35 pueblos magicos. By 2012, there were 83, with at least one pueblo magico in all Mexico states (except Mexico City, which is both a state and a city).
Each year the program grows more and more, as towns make attaining pueblo magico status a top priority. As of 2023, the most recently-published list, there are currently 177 pueblos magicos in Mexico.
best Mexico Pueblos Magicos
What are the best pueblos mágicos in Mexico?
Some of the most popular and best places to visit in Mexico are also pueblos magicos, so those might make many Best Pueblos Magicos lists. These include Tulum, San Cristóbal de las Casas, Taxco, Valladolid, Isla Mujeres and Bacalar.
Since “best” is a relative term, there’s no way to say for sure.
To discover the best ones for you, you’ll just have to visit all the México pueblos magicos and decide for yourself — which isn’t so bad!
best Mexico Pueblos Magicos
Which Mexican state has the most pueblos magicos?
Puebla Mexico has a total of 12 pueblos magicos, including Cholula, Atlixco and Cuetzalan, making it the Mexico state with the most pueblos magicos.
What makes a magic town in Mexico?
To be declared a pueblo magico in Mexico, the pueblo (small town) must have some unique and noteworthy characteristic, like a special festival, unique landscapes, interesting architecture, and more.
best Mexico Pueblos Magicos
Is there a Mexico pueblos magicos map?
🗺 Use this Mexico pueblo magico map to find all the best magical towns in Mexico!
The 41 best pueblos magicos in Mexico featured in this article have been pinned to the map above for your convenience.
After seeing where they are located on the magic pueblos Mexico map, re-visit the list above to get detailed info on the pueblos magicos in Mexico you want to visit.
best Mexico Pueblos Magicos
Are pueblos magicos worth visiting?
Yes — Most visitors will love these magical towns, but pueblos magicos are worth visiting even that much more if you love venturing off the beaten path.
In Mexico magic towns, you won’t find big name all inclusive resorts; but you will find interesting experiences, mom and pop businesses, handmade crafts, and lots of small town charm.
In short, the pueblo magicos are worth visiting for those seeking a genuine connection to Mexico.
They are a bit rustic, but that’s part of the experience, and for certain travelers, it’s the exact experience they long to have.
BEST MEXICO PUEBLOS MAGICOS
Final Thoughts: Mexico Pueblos Magicos
The magical towns of Mexico aren’t just handed this prestigious designation. Rather, they have to earn it by maintaining the unique characteristics they are known for.
Then, with each passing year (or few years), the towns have to be re-approved and make the list all over again. This is to ensure the magical pueblos in Mexico stay, well, magical!
As the program falls under the discretion of the country’s Tourism Secretary, the pueblos Mexico deems as magical have to keep striving to be places tourists actually want to visit.
The intention with the Mexico Pueblo Magico program is to bring tourism to smaller communities, and give visitors a chance to see the “real Mexico.”
🤔 Which Mexico pueblo magico caught your eye?
Which Mexico magic town will you visit first? Did your favorite pueblos mágicos in Mexico make the list?
🤔 What’s the best pueblo magico in mexico?
Curious about my favorite pueblo magicos Mexico?
Of the nearly 30 Mexican magic towns I’ve visited, my Top 5 best pueblo magicos are Bacalar, San Cristobal de las Casas, Orizaba, Izamal and Mazunte.
Since “best” is a relative term, you’re going to have to visit all the México pueblos magicos and decide the best one for yourself — which isn’t so bad!