Explore Mexico Where the Locals Love to Go at These Secret Places You Have to See to Believe

🇲🇽 Mexico is filled with culture, diverse landscapes, and rich history, making it a top travel destination for people worldwide.
However, Mexicans have their preferences when choosing their vacation spots, often gravitating towards destinations that offer a perfect blend of natural beauty, cultural richness, and relaxation.
Mexicans have clear favorites when exploring their homeland, whether it’s the serene beaches, lush mountains, or bustling towns.
Here are some of the top travel destinations in Mexico where the locals go year after year.
Disclosure: This article may contain affiliate links, meaning when you make a purchase, I earn a small commission. Affiliate links cost you nothing to use, and help keep my content free. It’s a win-win for us both. For more info, see the Disclosure Policy.
1. Ixtapa Zihuatanejo, Guerrero

Located on Mexico’s Pacific coast, Ixtapa Zihuatanejo is a favorite among Mexican travelers.
Though often grouped together, Ixtapa and Zihuatanejo offer two distinct experiences.
Ixtapa is known for its upscale resorts and pristine beaches, making it ideal for a more luxurious vacation. In contrast, Zihuatanejo offers a more laid-back, bohemian vibe with its charming fishing village atmosphere.
One of the highlights of Ixtapa Zihuatanejo is Playa Las Gatas, where crystal-clear waters make it a prime spot for snorkeling.
For those looking to explore more remote areas, a water taxi from Playa Linda can take you to Ixtapa Island.
This tranquil escape has beautiful beaches and no cars or hotels, allowing visitors to immerse themselves in nature fully.
2. Cuernavaca, Morelos

Just 50 miles from Mexico City, Cuernavaca is affectionately known as the “City of Eternal Spring” due to its year-round warm weather and vibrant flora.
This picturesque city is a favorite retreat for city dwellers looking to escape the hustle and bustle of the capital.
Cuernavaca’s historic center is a treasure trove of colonial architecture, steep streets, and lush gardens, making it a perfect spot for a relaxing getaway.
Cuernavaca’s rich history is on full display in its historic center, where visitors can explore landmarks like the Cuernavaca Cathedral and the Palace of Cortés, built by Hernán Cortés in the 16th century.
The city’s many restaurants and cafes offer delicious local cuisine, making it a great destination for food lovers.
3. Puerto Vallarta, Jalisco

Puerto Vallarta, nestled along the Pacific coast, is one of Mexico’s most popular beach destinations, especially among locals.
Its proximity to Guadalajara makes it an accessible getaway for those looking to enjoy both the beach and the surrounding mountains.
Puerto Vallarta offers year-round sunshine, warm waves, and a wealth of outdoor activities, making it a perfect destination for families.
🐋 The Bay of Banderas is a breeding ground for humpback whales, which can be seen from December through March.
The city is also a hub for 🐢 sea turtle conservation, with programs that allow visitors to participate in releasing baby turtles into the ocean.
For those looking for adventure beyond the beach, the Sierra Madre Mountains provide opportunities for hiking, mountain biking, and exploring the scenic suspension bridge, El Jorullo.
Puerto Vallarta’s Malecón, a lively boardwalk along the ocean, is another must-visit spot, featuring murals, sculptures, and plenty of dining options with stunning ocean views.
4. Valle de Guadalupe, Baja California

For food and wine enthusiasts, Valle de Guadalupe is an absolute must-visit. Located in Baja California, this region is Mexico’s premier wine-producing area, with over 100 wineries that produce nearly all of the country’s wine.
The valley is also a gourmet paradise, attracting foodies from all over Mexico with its top-notch restaurants and local delicacies.
Valle de Guadalupe allows visitors to tour wineries like L.A. Cetto and Monte Xanic to enjoy wine tastings and learn about the winemaking process.
The region’s culinary scene is also booming, with renowned restaurants like Fauna offering pairing dinners that showcase the best of Baja cuisine.
5. Tulum, Quintana Roo

Tulum, located on the Caribbean coast, is a top destination for both relaxation and adventure.
The town is famous for its stunning white-sand beaches and the iconic Tulum ruins, which sit perched on a cliff overlooking the turquoise waters of the Caribbean Sea.
Tulum’s laid-back vibe, rich history, and natural beauty make it a favorite among solo travelers.
One of the main attractions in Tulum is the Sian Ka’an Biosphere Reserve, a UNESCO World Heritage site that includes coral reefs, jungles, mangroves, and cenotes.
The reserve offers plenty of opportunities for eco-tourism, including snorkeling, kayaking, and bird-watching.
Tulum is also known for its eco-friendly hotels and resorts, which offer sustainable experiences that connect guests with nature and local culture.
6. Valle de Bravo, Estado de México

Valle de Bravo is a picturesque town just a few hours from Mexico City, making it a popular weekend getaway for locals.
The town is set on the shores of Lago Avándaro, a large lake perfect for water sports like kayaking and waterskiing.
Valle de Bravo is also known for its charming cobblestone streets, colonial architecture, and vibrant markets.
In addition to its natural beauty, Valle de Bravo is famous for its 🦋 Monarch Butterfly Biosphere Reserve, where millions of monarch butterflies arrive each winter after migrating from Canada and the northern United States.
The sight of these butterflies filling the sky is truly breathtaking and a major draw for visitors to the area.
7. Huatulco, Oaxaca

Huatulco, located on Mexico’s southern Pacific coast, is a hidden gem that offers some of the country’s most beautiful beaches.
The area is known for its 36 pristine beaches, surrounded by lush green mountains and golden sand.
Huatulco is a paradise for water sports enthusiasts, with opportunities for scuba diving, kayaking, and sailing.
Huatulco is also home to Huatulco National Park, a protected area that encompasses nine bays and a mix of tropical forest and marine ecosystems.
Visitors can explore the park’s trails, discover hidden waterfalls, and learn about the region’s rich cultural heritage by visiting the Museum of Oaxacan Handicrafts, where local artisans showcase their traditional crafts.
8. Playa del Carmen, Quintana Roo

Playa del Carmen is one of Mexico’s most beach towns, known for its turquoise waters, lively nightlife, and upscale resorts.
Located along the Riviera Maya, Playa del Carmen offers a mix of relaxation and excitement, making it a favorite destination for Mexicans looking to let loose.
The town’s main thoroughfare, Quinta Avenida, is a pedestrian street lined with restaurants, bars, and shops, offering everything from local crafts to luxury goods.
Playa del Carmen is also known for its excellent dining scene, with a wide range of options from traditional seafood dishes to gourmet experiences in unique settings, such as dining in an underground cavern.
9. Nuevo Vallarta, Nayarit

Nuevo Vallarta, located along Bahía Banderas in Nayarit, is a trending destination for Mexicans seeking a luxurious beach vacation. This area is known for its long stretches of golden beaches, luxury hotels, and world-class spas.
Nuevo Vallarta is also a haven for water sports, with calm seas perfect for snorkeling, sailing, and kayaking.
The region’s natural beauty is protected by several conservation programs, including the El Cora Crocodile Sanctuary, where visitors can learn about local wildlife and even participate in feeding the crocodiles.
Nuevo Vallarta’s marinas offer slips for boats and yachts, making it a popular spot for boating enthusiasts.
10. Oaxaca, Oaxaca

Oaxaca is a cultural treasure trove, offering visitors a rich tapestry of history, art, and gastronomy.
The city is known for its vibrant festivals, such as the Guelaguetza in July and Día de los Muertos in November, which draw visitors from all over the country.
Oaxaca’s colonial architecture, bustling markets, and world-famous cuisine make it a must-visit destination for anyone interested in experiencing the heart of Mexico’s cultural heritage.
Exploring Oaxaca on foot is a delight.
Highlights include the Church of Santo Domingo and the adjacent Jardín Etnobotánico, which showcases hundreds of plant species native to Oaxaca.
The city’s markets are a food lover’s paradise, offering everything from mole to tlayudas.
Its mezcalerías provide a chance to taste and learn about the region’s most famous spirit, mezcal.
Final Thoughts on the Top Spots in Mexico Where the Locals Love to Go
Mexico offers something for every type of traveler, and its most beloved destinations reflect its people’s diverse tastes and interests.
From the pristine beaches of Ixtapa Zihuatanejo to the cultural richness of Oaxaca, these destinations showcase the best of what Mexico has to offer.
Whether you’re looking to relax on the beach, explore ancient ruins, or indulge in world-class cuisine, Mexico’s top travel destinations promise unforgettable experiences that keep locals and visitors coming back year after year.
Ready to Book Your Mexico Vacation? Here Are Some Resources To Look At

Mexico is a large country — the 14th largest country on Earth by size — and it’s also the 6th most biodiverse diverse country in the world.
Though it’s mostly known for beaches, there’s a lot more to Mexico than that. Check out these Mexico articles to discover parts of the country you never knew existed.
- The 30 Most Beautiful Cities in Mexico (#7 Will Shock You)
- Mexico Off the Beaten Path Places for Your Bucket List
- 20 Hot Springs in Mexico That are Calling Your Name
- Hidden Beaches in Mexico You’ve Never Heard Of
- Best Waterfalls in Huasteca Potosina Mexico
- The Coolest Mayan Ruins in Mexico’s Yucatan Peninsula
Get My FREE Guide: 5 Easy Ways to Save Money in Mexico
Insider tips from someone who’s lived in Mexico since 2018.
